I'm going to share something that most people won't agree with: feelings and emotions have a place in business.   Feelings and emotions are important in brand building and brand maintenance. Feelings and emotions are what evokes our customers to make a purchase, to trust us, to come back...

Let's talk about your audience.   Where are they?   Based on all of the information you know about your target customer, you need to determine where they are online and in person. Then, you need to make sure you’re there too.   Need help? Author G.C. Denwiddie provides a thorough...

Value is important.   There are two things I want you to remember as it relates to value:   1) Focus your energy on highlighting the value of your work, not the cost.   When pricing your services and products, remember to consider the value of your work. Highlight all of the...

I am going to let you in on a little secret.   If you are in business, you are operating within the context of a pyramid scheme.   I am not talking about the multi-level marketing or pyramid business models that promise people they can become millionaires or drive...

  One critical component to building a dynamic brand is to make sure your customers have an extraordinary experience each and every time they do business with you.   Their experiences have to be identical. The way to ensure this is to develop a strong system or process for...

You’ve heard the song by hip-hop icon, Drake, right?   The one whose lyrics go, “Started from the bottom, now we’re here. … Started from the bottom, now the whole world is watching”?   No? Yes?   Either way, I think those lyrics capture a truth about entrepreneurship.   During the first few...