Ashley Northington is a communications professional and entrepreneur. She is passionate about helping brands boost their visibility and income through engaging storytelling, compelling visuals and intentional action.

Ashley is the founder of DENOR Brands & Public Relations, a boutique public relations, marketing and brand development firm. With offices in Nashville and Baton Rouge, as well as clientele in Memphis, Nashville, Chattanooga, Louisiana, New York City and beyond, Ashley and her team at DENOR help emerging brands and established businesses connect with their audiences in a meaningful way.

Prior to launching her communications firm, Ashley held prominent roles as an arts and entertainment reporter, chief education reporter, press secretary, public information officer, and research analyst for major corporations and public service organizations including The Tennessean, The (Shreveport) Times, USA Today, Associated Press, Louisiana Department of Education and the Bureau of Governmental Research.

Today the Nashville native is committed to helping small businesses like hers thrive.

I am drawn to small businesses and emerging brands because I understand the unique challenges associated with making the leap from employee to entrepreneur. I can relate to the overwhelming desire to turn expertise into enterprise.

Though established organizations, such as Zycron, Lend Lease and the Friendship Schools Network, rely on her expertise, her commitment to small business is evident in several of the clients she chooses.

 

A sought-after trainer and speaker, she regularly facilitates workshops on social media marketing, brand strategy and marketing strategy for the Nashville Business Incubation Center, Pathway Women’s Business Center and the Metro Nashville Office of Women and Minority Business Assistance, among several other organizations.

 

Most recently, she supported the Nashville Minority Business Center in its efforts to host Minority Enterprise Development Week – a weeklong celebration of business development and resources for small business. During this week, she partnered with the center to launch her popular Business of Beauty workshop, which offered business development resources for beauty entrepreneurs. The workshop she birthed drew local and national beauty industry entrepreneurs and experts, and was sponsored by natural hair care product giant, Eden Body Works. It is this experience that helped plant the seed for DENOR’s latest venture, The Beauty Incubator.

 

Ashley is also a contributor to #BossLiving: A Practical Guide for Starting Your Sustainable Small Business. The book, published in May 2015 by Denwit Publishing, is an anthology written by entrepreneurs for aspiring ones; Northington’s chapter focused on the importance of developing a strong brand narrative.

For me, a big part of my work is sharing the insights I’ve gained and the lessons I’ve learned through building my own company, and working closely with others to ensure theirs thrives through thoughtful, intentional communication and strategy.

In 2016, she will release a new book that discusses the convergence of business, personal branding and social media, Counting Dollars and Likes: Growing Your Brand and Business in the Digital Age.

 

Ashley launched #LiveYourBrand, a personal and business brand development e-course for emerging business owners, in 2014. Already she has helped dozens of entrepreneurs increase their visibility and sales through the course. Her signature event, Dream It. Live It. Vision Your Way to Success helps entrepreneurs and brands create and implement strategic actions plans to accomplish their goals.

 

In addition, Ashley is active in the business and public education community. She serves on the Sunago Supply Advisory Board as well as the Nashville Business Incubation Center’s marketing committee. A Young Leaders Council alumna, Ashley is secretary for the Purpose Preparatory Academy Board of Directors. She also mentors high school students making the transition to college through the Achieves!/Tennessee Promise program.

 

Ashley is a proud graduate of Tennessee State University where she earned a Bachelor of Arts degree in English and a minor in women’s studies. She also earned a Master of Public Administration with concentrations in public policy and higher education from Louisiana State University.