Three Action Steps to Success

Three Action Steps to Success

If you’ve been on social media, particularly the behemoth network Facebook (most especially if you follow me) over the past week, there’s a good chance that you’ve seen this viral video from legendary entrepreneur Gary Vaynerchuk about action. You might have even seen this gem from master marketer Ryan Levesque. You might have heard Bottom Line Strategist ™ Shontaye Hawkins proclaim that it doesn’t take money to make money, it only takes one thing that few of us are really ready to commit to.

That one thing?


I see it all the time. At every event, I meet dozens upon dozens of entrepreneurs who promise to “call me.” They never do. They say they want an appointment, and they click on the scheduler link, but are often too lazy to complete the brief questionnaire. They come to my events and buy my courses (Thank You!), but many don’t complete or take note of the action items delivered.

Still, I give what I can. I use my blog or my YouTube channel, or my Tweets, or my in-person interactions to try to pour into to people the knowledge I have about public relations, marketing, brand strategy, and small business development. Sometimes I see progress from the folks who pledge to make it happen during an event. Sometimes these folks hire me and get great results. Ask Grace or Michelle or Sri. Many times, the next time I bump into the wantrepreneur (or, tire kicker as I prefer to call them), they’re still circling the car, kicking the tires. They’re never, ever going to buy it.


I’m not one of those folks who believes that business ownership is for everyone or that entrepreneurship is the cure for one’s ailments in life. I don’t preach about time freedom (because I spend a lot of time working; in fact, it’s after 9 p.m. as I write this and I’ve been going since 7:30 a.m.); I don’t work from a beach, sipping a margarita (actually, I work a lot from the couch or in my office – which is where I am now; and I rarely drink alcohol); and I don’t encourage people to quit their jobs to follow their passions (because I know passions can oft be fleeting and working in purpose is the true goal). Full-fledged business ownership (you know, the car) is not for everyone. So, it’s perfectly OK if you don’t buy the car.

But, do yourself a favor: stop fooling yourself. It’s obvious you’re not looking to buy.

How do I know?

I can tell by your ACTIONS.

So many of us get caught up in the words. We get caught up in telling the beautiful story about what we’re going to do, that we forget to actually do. We get caught up in the planning. In the strategy. In the events. In the collaborating. In the vision board parties. We get hamstrung by the talk so much so that we cripple ourselves from the walk.

We see it all the time on Shark Tank: the hotshot entrepreneur comes in with a bright idea and a company valuation of $500 million. They’ve raised millions of dollars in multiple rounds of funding. They’re asking the sharks for a $5 million investment in exchange for 12 percent of the company. And then, it happens: the bottom falls out. The sharks ask the hotshot: ‘How much money have you made in sales?’ The hotshot answers: ‘$18,000 over the last 24 months.’ It’s laughable, heartbreaking even. Most of the time, the sharks are out. Why? Because the entrepreneur has fallen in love with getting investment, telling their story, and talking about what they’re ‘gonna’ do. They have not actually done it.

Many of these kinds of operations have a grand opening and a grand closing. It’s not because they don’t have a great idea. It’s not because the market won’t support their business. It’s because they haven’t taken enough consistent action to grow.

When I complain about my revenue, one of my mentors, Shawn Thompson, always, ALWAYS asks me: “How are your activities?” What he’s essentially doing is telling me what Shontaye Hawkins already knows: It takes action to make money.

Action is at the root of it all. It’s why we (DENOR Brands & PR and myself) launched #LiveYourBrand in 2014. We wanted to see more of you succeed.

We know that many of you have so much potential. We know that several of you are working hard, every day, to translate your dream into goals and your goals into action. We know that many of you are one deal, one ‘yes’, one massive action from taking your business to the next level.

To that end, I’m sharing three action steps to success.

  1. Consume.

Only consume what you need to take action. There are people who are capitalizing from the amount of books, webinars, events, classes, etc. that you consume. I am one of them. However, I want you to consume in a way that prompts you to take massive action to jumpstart or sustain your hustle, side gig, or business. You can’t read everything. You don’t need to. You just need to get moving.

2.  Act.  

Taking action automatically makes you a success. So many people just sit on their hands. They’re either full of crap or they get overwhelmed by the steps they have to take to make something happen. Forget that. Just bite off one chunk at a time. Take baby steps. You’ll begin to see your progress after so long.

3. Repeat.

Wash. Rinse. Repeat. Even if you fail. Failure is only a learning opportunity designed to get you to the next success. Each action you take – no matter how big or how small – will not be a homerun. That’s OK. I’ve failed so many times that I’ve lost count. That’s totally fine. I learned something from each one. Don’t get discouraged by the failure. Just learn the lesson and keep doing. Repeatedly.


  • Roberta pettis
    Posted at 04:57h, 01 June Reply

    Love love love this. So true for so many of us. Thank you Ashley for reminding us to consume, act repeat.

    I take the pledge.

    • Ashley
      Posted at 21:30h, 03 June Reply

      Yes! Thanks for taking the time to read this, Roberta. I’m glad you’ve decided to take the pledge!

  • Ashley Northington | What do you really want?
    Posted at 01:26h, 13 September Reply

    […] mentioned before that consuming information is important. But I’d like to caution you into consuming too much […]

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