20 Apr 10 Strategies to Emerge as a Major Influencer on Twitter
If you have a conversation with me about social media, you’ll find out that I am extremely partial to Twitter.
O.K. You got me. I’m more than partial to Twitter. I freakin’ LOVE it. It is my absolute favorite social network.
I love to be apart of the engaging conversations on the platform. I love the opportunity Twitter provides to connect with millions of people around the world who are interested in and talking about the same topics I find interesting. Twitter is all about having dynamic, continuous, and enriching conversations with people who care about the issues.
Twitter is more than just putting together a string of words with a cool hashtag.
Actually, creating hashtags on Twitter require more research and planning than you think. Businesses are finding that many social media platforms, like Twitter, provide an easier and more cost-effective way to create positive brand exposure and market products and/or services. While this is GREAT, this also leaves a lot of opportunity to create negative brand exposure as well – so take caution!
Last April, the NYPD threw caution to the wind when it launched the #myNYPD campaign on Twitter, inviting New Yorkers to share photos and stories of their experiences with the city’s law enforcement. Sarcasm abounded as people shared less-than-positive encounters, from borderline police brutality to arrests and cops sleeping on the job. The effort quickly backfired beyond saving, though the hashtag has survived and continues to remind the organization of their mistake.
Don’t let this story discourage you from jumping in on the fun.
Focus your energy on creating posts that will benefit you, your brand, and your business. If you’re unsure of how to do that, here are 10 strategies to emerge as a major influencer on Twitter:
- Tweet. Seems obvious doesn’t it? In order to become an influencer on Twitter, you must Tweet often. Daily is best.
- Follow the rule. Follow the two ears and one mouth rule: Listen (and research first) before you speak. It is much better to listen about twice as much as you tweet if you want a strong following that is engaged and targeted to your purpose and passion.
- Follow up. Resend tweets with different angles. Some social media experts recommend that you send the same tweet four times to cover all four U.S. time zones. If you want to mix things up, here are some different angles you can take:
- Use statistics to show significance: 90% of your sales come from 10% of your list
- Address tweets to the individual by including the word “you”: Why You Should Focus on 10% of Your Prospect List
- Follow the leader. Follow other people and brands – even if they’re your competitor – who are relevant in your industry. Talk to those folks often.
- Find your keywords. Use the Google Keyword Tool to find the keywords that make up your industry or market. Tap into existing conversations using hashtags and keywords, rather than generating it from scratch.
- Make A List. Check It Twice. A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list. Note: Lists are used for reading Tweets only. You cannot send or direct a Tweet to members of a list, for only those list members to see.
Tip: To create a list, go to your Lists page. This can be done via the profile icon drop down menu in the top right navigation bar or by going to your profile page and clicking on Lists. Click Create list. Enter the name of your list, a short description of the list, and select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list). Click Save list. For more tips on navigating your lists: https://support.twitter.com/articles/76460-using-twitter-lists
- Use Relevant Hashtags. You’ll notice that the major influencers on Twitter use hashtags often. These hashtags help drive a conversation. If you want to be among those influencing people, use relevant hashtags that are easy to follow and identify.
Tip: To create a hashtag, use the ‘#’ sign before a single word or phrase without spaces or punctuation (numbers are okay). Don’t string too many words together with a single hashtag. If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet. Don’t #spam #with #hashtags. Don’t over-tag a single tweet. Use hashtags only on tweets relevant to the topic. Create your own hashtag to promote a specific product, event or service.
- Jump In! You don’t have to be invited to the party on Twitter to make a contribution. If you see one of your followers or followees having a conversation you know something about – jump in! It’s perfectly fine to talk to folks and add to your own flavor to the conversation.
- Realize it’s not just about you. On Twitter, you can afford to share the spotlight every once and a while. Twitter is about having a continuous conversation. Since you can’t have a conversation by yourself (Okay, you could. But that’s not the point!), be sure you’re sharing others’ relevant information. It’s ok to share your links to your blogs or Facebook posts, but be sure you’re sharing the links to other influencer blogs and articles.
- Quality, not quantity. It’s important to gain a large following. However, it’s more important to have a following that’s connected and engaged in your tweets – even if it’s smaller than what you’d like. Also, don’t feel pressured to tweet multiple tweets in a single day. Instead, focus your efforts on generating tweets that are going to be helpful and meaningful to your audience.
Brands often use Twitter to share information about their services or products, gather information about their target demographic, and, of course, engage with potential customers, partners and others.
Now it’s your turn!
Follow me on Twitter @ashnorthington. I hope to connect with you there!