29 Oct Are You Ready to SHIFT?
After being in business nearly five years, I’ve realized one truth about a lot of new business owners: they don’t like change.
Typically, solopreneurs and small business owners seek my help to increase awareness among their target demographic. They want to increase awareness because they know a visibility boost that gets them in front of their ideal client or customer increases their chances of making a sell.
Their logic makes perfect sense to me.
However, as I mentioned in “Be Coachable,” a lot of new business owners aren’t ready to change the way they do business – even if the current way of doing business is hurting them.
This is usually how the conversation goes:
Me: I’ve really given it a lot of thought, and, I do not think you should call your upscale event-planning business The Naughty Box. I don’t think it will resonate with your target demographic. Further, I think that name will mislead brides and others who may be in need of event-planning services by thinking you offer sex-toy parties or stripping classes.
Them: But, that’s the vision I have. I have been thinking about this name for years and years. I am married to this name. I don’t want to change it. I’ve asked all my friends and family. This is something different. I want to be different. I don’t want to be like everyone else. I think this name will set me apart from other event planners.
Me: You have to change it. Based on the comments from the focus group I held and the results from your branding session, this name does not suit what you offer. You MUST change it.
Me: *Weeping on the inside.*
I get it. Most people want to do what makes them feel most comfortable. Being in business already pushes a person nearly to the brink of insanity, so the thought of doing things outside of a person’s comfort zone is maddening.
That’s why I’m here to help.
I’ve developed a three-part training series to help new entrepreneurs take baby steps to getting the visibility boost they desire WITHOUT going insane.
The class, #LiveYourBrand, is my Secret Brand Success Formula on steroids. In it, participants will develop a solid 12-month plan that gets them in front of their ideal customer by implementing small actions each day.
#LiveYourBrand is all about getting new business owners to the next level – it is designed to help YOU position yourself as an authority in your field.
The fun starts at 11:30 a.m. CST on Thursday, October 30. The next two sessions will be held at 11:30 a.m. CST on Thursday, November 6 and Thursday, November 13.
I hope to see you in the class.
Register for #LiveYourBrand.