13 Oct BRAND TIP TUESDAY: Find Your Audience
Let’s talk about your audience.
Where are they?
Based on all of the information you know about your target customer, you need to determine where they are online and in person. Then, you need to make sure you’re there too.
Need help? Author G.C. Denwiddie provides a thorough discussion about marketing to your target audience in #BossLiving: A Practical Guide for Starting Your Sustainable Small Business.
For now, ask yourself a few questions to find out where your audience spends its time.
Where does your audience hangout online?
Is it on social media: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, Periscope, Google+?
What Facebook, Google + or LinkedIn groups do they belong to?
Do they belong to certain gyms or churches?
Do they regularly attend a certain type of event?
Are they members of certain professional organizations?
Not sure? Ask them questions. Survey a few people who you deemed to fit your ideal client prototype.
Use that information to determine where they are and make sure you have a presence there, too!