27 Apr How to be a LinkedIn All-Star in 9 Steps
There is a tremendous opportunity to meet a plethora of professionals on LinkedIn, as it is the world’s largest professional social network. The platform boasts more than 250 million members in more than 200 countries and territories. And, with executives from all Fortune 500 companies as members and professionals from every walk of life, business owners and other professionals would be remiss if they didn’t use LinkedIn to located ideal clients and potential partners.
That’s exactly what James Filbird did.
And you can, too.
As the CEO of JMF International Trade Group, Filbird used LinkedIn to grow his company to earn revenues of more than $5 million. He also finds more than 75 percent of his business via the platform. He uses the social network to meet and maintain relations with like-minded professionals, which consistently leads to new business opportunities for his consulting firm.
I wouldn’t go that far, but I would say that LinkedIn provides a tremendous opportunity for professionals and entrepreneurs.
I also think the platform provides professionals with the opportunity to become ambassadors for their own personal brands. As those of you who know me realize, I think personal brand development and maintenance for professionals and entrepreneurs is critically important.
Since LinkedIn gives all professionals and business owners a chance to showcase their personal brand, I’m going to share with you nine tips that you can use to maximize your LinkedIn profile to become a LinkedIn All-Star!
All-Star Tip No. 1: Tell people you’re awesome.
Use the summary to let people know how amazing you are. This summary gives people the quick rundown about who you and what you do without having to digest all the other details in your profile.
Be sure to include the following in your summary:
Who You Are
Who You Help
How You Help Them
All-Star Tip No. 2: Make yourself easy to find.
Customize your URL so that people can locate your public profile quickly. Use this URL in your e-mail signature and on other personal brand social networks.
Learn how to customize your LinkedIn URL here.
All-Star Tip No. 3: Get Social!
Join relevant groups that are important in your industry. This will give you insight into the trends on what is happening in your industry. You can also make valuable connections with clients and/or partners.
Learn how to join groups on LinkedIn here.
All-Star Tip No. 4: Get Active!
Become active in your groups. Follow interesting discussions, and share your own feedback. Ask your own burning questions and watch the answers come in!
All-Star Tip No. 5: Endorse People
Endorsements are a way to endorse, or ‘co-sign’ your connections’ skills with just one click. This is a great to engage with your connections. Also, it’s possible you’ll get an endorsement in return. Remember don’t endorse the skills of people with whom you are not familiar.
Learn how to endorse people here.
All-Star Tip No. 6: Make Recommendations.
Recommendations are like testimonials. You can compliment your contacts by providing them a recommendation about your experience or knowledge of their work. These recommendations are public. Only make recommendations for people you can honestly speak of in a great manner.
Learn how to make recommendations here.
All-Star Tip No. 7: Ask for Recommendations.
Don’t be afraid to ask the connections who are most familiar with your work for a testimonial. This will show the world how great your work products are, and make it easier for people to learn more about you and your skills.
Learn how to ask for a recommendation here.
All-Star Tip No. 8: Share Quality Content
Go beyond promotional updates to share quality content on topics vital to your audience’s interests. Set out to enlighten, sharing information that demonstrates your expertise and establishes you and your brand as an industry authority. Remember to:
Share Your Own Content.
Feel free to post your own blogs, articles, events and presentations.
Share Others’ Content.
Share the content of other people to connect and engage with your audience.
Keep it Relevant.
Only share content that is of interest to your ideal target audience.
All-Star Tip No. 9: Launch a Business Page
Establish a page to engage followers with company news, updates, events and relevant content. Some of the benefits of having a company are improved search engine rankings as LinkedIn pages often perform well in company searches; lead generation opportunities from your content marketing; and 50% of LinkedIn members are more likely to purchase from companies with whom they engage on LinkedIn.
Learn how to launch a business page here.
The best type of content and information to share on LinkedIn is that which will position you as an expert in your industry. Sales-related and promotional content is not advised.
Now, connect with me on LinkedIn!
You can search my name, or you can click here to find me.
See you on LinkedIn!