14 Jan I’m doing something new
I’m launching my Brand Trailblazers Mentoring and Coaching Program.
A big part of my job as a communications professional is to serve as a coach (or mentor) to my clients. It’s a job I take very seriously and one I take special care to ensure I am delivering my best insights to those who’ve trusted me with their brands.
As part publicist and part coach, I encounter all sorts of potential clients and the different personalities of my different clients. Most of the time, I am an intentional motivator, walking clients through a planned strategy with action steps designed to help them reach the next level in their profession. Some of the time, I am reaffirming thoughts they’ve already had, but were too afraid to act upon or share with anyone. Other times, I am the bearer of ‘bad’ news. And when I am moved to become the latter, that’s when I meet the person I’m REALLY dealing with.
The conversations usually go a little something like this:
Me: I’ve really given it a lot of thought, and, I do not think you should call your upscale event-planning business The Naughty Box. I don’t think it will resonate with your target demographic. Further, I think that name will mislead brides and others who may be in need of event-planning services by thinking you offer sex-toy parties or stripping classes.
Them: But, that’s the vision I have. I have been thinking about this name for years and years. I am married to this name. I don’t want to change it. I’ve asked all my friends and family. This is something different. I want to be different. I don’t want to be like everyone else. I think this name will set me apart from other event planners.
Me: You have to change it. Based on the comments from the focus group I held and the results from your branding session, this name does not suit what you offer. You MUST change it.
Me: *Weeping on the inside.*
Of course, that scenario is a bit of an exaggeration. However, the unwillingness of some people to be coached is not. How many times has such a scenario played out in your professional (or even your personal) life?
For me, those types of situations have occurred countless times. But I’ve not always played the role of the coach. There have been times I’ve been resistant to change.
For instance, in the sixth grade, I was beginning to experiment with caring for my own hair. I became fond of a hairstyle called “the fan.” This hairstyle was best suited for girls with shorter hair who could easily fan out their ponytails. It was not suited for girls with longer hair. I had to use spritz and other styling tools to keep my fan in effect. Almost daily, my mother and grandmother lovingly warned me of the dangers of applying so much heat and spritz and gel in my mane. I completely resisted their advice. In fact, I used to get upset when they told me how to properly care for my hair.
I had to cut most of my hair off by the time I reached seventh grade. I was so devastated I refused to attend school for three days.
Yep, sometimes people have to learn the hard way.
But you don’t.
You and I both know that the absolute best brands are developed over time, with someone you know and trust working alongside of you. I’m ready to work with you to build the BEST brand possible.
The Brand Trailblazers Mentoring & Coaching Program is for Writers, Speakers, Coaches, Trainers, Healers, Consultants and Solopreneurs who are ready to take their business to the next level.
I’ll help you define success for you and your company. I’ll give you a mind map that helps you tap into your ideal customer’s wants and desires. I’ll also help you leverage the best parts of your business so that you can reach maximum success. In addition, you’ll receive six private, one-on-one coaching sessions where we will discuss and work through your specific plans to reach your goals.
WHAT’S INCLUDED IN COACHING PROGRAM
- Six 60-minute, one-on-one mentoring sessions
Coaching, strategy and guidance around the following:
- Personal brand development
- Positioning your brand to reach your ideal client
- Overseeing the development of your web site or blog
- Writing for the web and building your social media presence
- Developing a one-of-a-kind product from your expertise
- Creating a simple sales funnel
- Facebook ad strategy
- Email marketing strategy
- Step-by-step guide on launching your book via Kickstarter
WHAT PEOPLE ARE SAYING
“Ashley is very detailed and engaging when helping you reach your goals tadalafil best price. You can tell she is passionate about her profession, her craft, and your dreams. Anyone who works with her is lucky to have her. She has helped me see things I usually would not see when breaking down analytics, other ways of branding my company and creating realistic goals for my company. Since working with Ashley, I have become more organized, more attentive to details, and more well-versed in my marketing and branding methods. She has helped me to implement a targeted marketing strategy that has led to increased sales for my t-shirt company.”
– Eric Flakes, President, I AM ALUMNI
Ashley Northington is the consummate professional, very intelligent and informative with the new aged digital social media outlets and capabilities. Her knowledge of radio broadcasting via Internet has aligned d1highlights.net to triple its market awareness by reaching hundreds of new listening audiences. She possesses the “it” factor to help you maximize your small business potential.
– DeCarlo “D.C.” Woodmore, Co-Founder, D1 Highlights
Ashley Northington is a true thought leader in her industry. I think there are three things that cause her to stand out in a crowd of communication and business professionals: she is extremely thoughtful and incredibly thorough; she possesses a really strong attention to detail; and she employs a ‘100 percent No Dropped Balls’ policy – she always follows up and holds people accountable. Because she only takes on projects about which she is passionate, she will ensure that nothing falls through the cracks.
– Raymond Allmon, Education Advocacy Fellow, 50Can
I’m ready. Are you?
C’mon, you know you’re a trailblazer. Now, let’s get to work.